Privacy Policy
At Premium Health & Beauty E-commerce Platform Ltd, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.
Information We Collect
Personal Information
We collect personal information that you voluntarily provide to us when creating an account, making a purchase, subscribing to our newsletter, or contacting us for support. This may include:
- Name, email address, and contact details
- Billing and shipping addresses
- Payment information (processed securely through encrypted payment gateways)
- Account preferences and profile information
- Communication history with our customer service team
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and usage patterns:
- IP address, browser type, and operating system
- Pages visited, time spent on site, and click patterns
- Referring website information
- Device identifiers and cookies
- Location data (general geographic area)
How We Use Your Information
Service Provision
- • Process and fulfill your orders
- • Manage your account and preferences
- • Provide customer support and assistance
- • Send order confirmations and updates
Personalization & Marketing
- • Recommend products based on your preferences
- • Send newsletters and promotional offers
- • Analyze shopping patterns for service improvement
- • Customize your browsing experience
Legal Compliance
We may use your information to comply with legal obligations, respond to legal requests, protect our rights and property, ensure website security, prevent fraud, and enforce our terms of service. All processing is conducted in accordance with applicable data protection laws.
Your Rights and Choices
Under UK and EU data protection laws, you have several important rights regarding your personal information. These rights are designed to give you control over how your data is used and ensure transparency in our practices.
Access and Portability
You have the right to request access to your personal information and receive a copy of your data in a portable format. We will provide this information within 30 days of your request, subject to identity verification.
Correction and Updates
You can update your personal information through your account settings or by contacting us directly. If you notice any inaccuracies in our records, we will promptly correct them upon notification.
Deletion and Erasure
You have the right to request deletion of your personal information, subject to legal requirements and legitimate business needs. We will remove your data from our active systems while maintaining necessary records for legal compliance.
Marketing Preferences
You can opt out of marketing communications at any time by clicking unsubscribe links in our emails, updating your preferences in your account, or contacting us directly. We respect your choice and will not send promotional materials if you've opted out.
Data Security and Protection
Security Measures
- ✓ SSL encryption for data transmission
- ✓ Secure payment processing through PCI-compliant gateways
- ✓ Regular security audits and vulnerability assessments
- ✓ Access controls and employee training
- ✓ Data backup and recovery procedures
Data Storage
Your personal information is stored securely on servers located within the European Economic Area (EEA) or in countries with adequate data protection laws. We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
We retain your information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. When data is no longer needed, we securely delete or anonymize it.
Third-Party Services and Data Sharing
Trusted Service Providers
We work with carefully selected third-party service providers to enhance your experience and provide essential services:
- Payment Processors: Secure payment processing through certified providers (no credit card details stored)
- Shipping Partners: Delivery services to fulfill and track your orders
- Analytics Services: Website performance analysis to improve user experience
- Email Services: Communication platforms for order updates and marketing
- Cloud Storage: Secure data hosting and backup services
Data Protection Agreements
All our service providers are bound by strict data protection agreements that ensure they:
- Use your data only for specified purposes
- Implement appropriate security measures
- Do not share your information with unauthorized parties
- Comply with applicable data protection laws
- Delete or return data upon contract termination
Important Note
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Any data sharing is strictly limited to providing our services and improving your experience.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and provide personalized content. Cookies are small text files stored on your device that help us understand how you use our site.
Types of Cookies
- Essential Cookies: Required for website functionality and cannot be disabled
- Analytics Cookies: Help us understand how visitors use our site
- Marketing Cookies: Enable personalized advertising and content
- Preference Cookies: Remember your settings and choices
Managing Cookies
You can control cookies through your browser settings or our cookie consent manager. However, disabling certain cookies may affect website functionality and your user experience.
Learn more about our Cookie PolicyChildren's Privacy
Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
Parents and guardians who believe their child has provided us with personal information should contact us immediately using the information provided below.
International Data Transfers
When transferring your personal information outside the European Economic Area (EEA), we ensure appropriate safeguards are in place to protect your data. This includes:
Adequacy Decisions
Transfer to countries with adequate data protection laws recognized by the European Commission.
Standard Contractual Clauses
Implementation of approved contractual terms for international data transfers.
Binding Corporate Rules
Internal policies approved by data protection authorities for intra-group transfers.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
- Update the "Last Updated" date at the bottom of this policy
- Notify you via email of significant changes that may affect your rights
- Display a prominent notice on our website about policy updates
- Provide a summary of changes when substantial modifications are made
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes constitutes acceptance of the updated policy.
Contact Us
Privacy Questions
If you have any questions about this Privacy Policy or our data practices, please contact our Data Protection Officer:
Premium Health & Beauty E-commerce Platform Ltd
125 Baker Street, Marylebone
London W1U 6TY, United Kingdom
Monday-Friday: 9:00 AM - 6:00 PM
Saturday: 10:00 AM - 4:00 PM
Data Protection Authority
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority set up to uphold information rights:
Information Commissioner's Office
Website: ico.org.uk
Phone: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Quick Resolution: We aim to resolve any privacy concerns within 5 business days. Please contact us first to discuss your concerns directly.
Last Updated: December 2024
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